SEVERAL LAYOUTS OF VIVID PACKAGING IN JEWELRY STORE
New year, new start. Various jewelry brands have begun to strengthen the construction of the terminal. "Whoever masters the terminal will win the market" has become a unified cognition in the jewelry industry. The most obvious way is to enhance the comprehensive display image of products by building exclusive stores and image stores.
Therefore, the key to winning the terminal is the three-foot counter. The display of the counter has become more and more important. The previous routine was to put products, gifts, small table cards, single pages, etc. together in the counter. But this kind of routine is a bit outdated. We must use our creativity according to the target consumer group of the product to create a "small counter world" suitable for specific products. Only in this way can we achieve the best effect of counter display and spend a small amount of money to do big things. Here, FANXI will provide you with jewelry props and solutions to enhance the image of the New Year store, saving you service costs and purchasing costs.
The vivid layout in the cabinet can be divided into the layout of the props in the cabinet and the layout of the accessories in the cabinet:
① Arrangement of accessories in the cabinet
As the types of point-of-sale counters are very different, and the characteristics of the products are very different, it is necessary to selectively combine the actual situation for separate or integrated layout. The following is an example of a certain jewelry brand product.
[1], price display
Implementation details: The price display is to put the jewelry below 1,000 yuan in one or several counters, put the jewelry from 1,000 to 1,500 yuan in one or several counters, and put the jewelry from 1,500 to 2,000 yuan in one or several counters. Store one or more counters at counters, jewelry above 2,000 yuan, etc., and mark the price range above or above the counter.
Suitable for stores: specialty stores, specialty areas, etc.
[2] Brand display
Implementation details: Brand display is to put the accessories of the main brand in one or several counters, and put the accessories of other sub-brands in one or several counters, and mark the brand range above or above the counter.
Suitable for stores: specialty stores, specialty areas, etc.
[3], function display
Implementation details: Function display is to put accessories with common functions in one or several counters, put accessories with the function of attending a dinner in one or several counters, put accessories with the function of attending a specific party in one or several counters, etc. Wait, and mark the functional area above or above the counter.
Suitable for stores: specialty stores, specialty areas, etc.
[4], Type display
Implementation details: The style display is to put ring jewelry in one or more counters, pendant jewelry to one or more counters, earrings jewelry to one or more counters, and indicate the function above or above the counter. Interval.
Suitable for stores: all retail stores
[5] Model display
Implementation details: Model display is to put A series accessories in one or several counters, B series models in one or several counters, C series models in one or several counters, etc., and Mark functional areas above or above the counter.
Suitable for stores: all retail stores
[6], promotion display
Execution details: Promotional display is to put the currently focused accessories in one or several counters, other accessories in one or several counters, etc., and indicate the functional area above or above the counter.
Suitable for stores: all retail stores
② Arrangement of props in the cabinet
For some products, the counter is a small world, and the props in different cabinets can be displayed in different styles, which can be marine type, desert type, family type, crystal world type, romantic type, etc., suitable for all The retail storefront is also suitable for the positioning of its own products.
[1] Marine type
Implementation details: The ocean-type counter display can use blue flannel as the substrate of this product, shells, model fish, and boat models as decorations, and use blue cellophane-covered spotlights to illuminate the product.
Reprimand key points: future, hope
[2], desert type
Implementation details: The desert-type counter display can use white silk material as the base, sprinkle sand on it, and put some small desert cacti and other plants next to it. It is best to have a team of camel models walking on the sand, with a small on the sand. The tree, under the tree is a rocking chair, and above it is a product.
Main points of reprimand: natural and leisurely
[3], family type
Implementation details: Wooden floor tiles can be used for the display of family-type counters as the tablecloth of the counters. Put a small piano on it, next to it is a small bed, a female doll in a tuxedo and a male doll in a tuxedo, standing next to it, on the bed are two products lying side by side.
Main points of appeal: warm and casual
[4], crystal world type
Execution details: The crystal world type counter display can use a flat mirror as the counter tablecloth, put several crystal products, buildings, fruits, etc. on it, and also have a milky white rocking chair on which the products are placed.
Main points of reprimand: pure and modern
[5], romantic
Implementation details: For romantic counter display, pink cloth satin can be used as the counter tablecloth. A few hearts, bows, ribbons, Cupid models, etc. can be placed on it, and pillowcases can be placed on the corner of the counter.
The main points of reprimand: enjoyment, passion
To sum up, the counter is the place where the last buyer's attention is concentrated. Which product in the counter first attracts the buyer's attention, and which product is most likely to be traded in the end. The rotating bracket of the colorful flashing light can enhance consumers' curiosity about jewelry, enhance the attractiveness of the product on the counter, and thus increase the sales of the product.
